LifeOf

Spend without
Guilt.

Turn daily discipline into a self-funded fun budget. Track habits and unlock a portion of the budget you set aside.

No streaks. No guilt. Just earned joy.

ThrillQuids are not cash; LifeOf does not pay or transfer money.

LifeOf habit progress screen beside a coral pixel heart and a ThrillQuids 40 badge
ran 5k before sunrise — $7meditated ten minutes — $2read twenty pages — $3journaled, five minutes — $5cycled to work — $5cooked dinner in — $6no soda all day — $3in bed before eleven — $4phone away till noon — $4walked the long way home — $5packed my own lunch — $6practised guitar 20 min — $4took a cold shower — $2tidied the desk — $3skipped the takeout coffee — $5
on a long flat whitetoward new trainerson a secondhand novelon good coffee beansinto the Porto tripon fresh pasta nighton a movie tickettoward concert ticketson a photography zineon weekend hikeson dinner with mumon new stringson a sauna passon a desk plantinto the festival fund

Hey… do you ever feel guilty after spending money on yourself?

That dinner you've been wanting to try. The shoes you'd been eyeing for six months. The trip you finally booked with your friends. You can afford every single one of them — but the moment your card goes through, something in you tightens. The joy leaks out before you even sit down.

Most of us have been trained to feel bad about enjoying our own money. Save more. Spend less. Be responsible. So we tighten up, and the things that were supposed to make life worth living start to feel like betrayals of who we're trying to become.

What if the money you spent on fun actually felt earned?

LifeOf heart in a world of everyday rewards
Climb a little, every day — stone by stone, day by day.

That’s where LifeOf comes in.

LifeOf is a habit tracker built around one idea: the money you spend on fun should feel like a reward you earned — not a guilty pleasure.

Choose the part of your own monthly income you want to set aside for fun. Assign each habit a daily value. Eligible completions add ThrillQuids to your personal budget tracker while you have hearts.

Missed scheduled habits can cost hearts. Basic has three hearts each month; Adventure’s Club has seven. Losing all hearts resets your current ThrillQuids, not your bank balance or saved habit history.

Three steps.
That’s the whole thing.

No streaks. No leaderboards. Track your habits and the part of your own budget you unlock by showing up.

  1. 01Quest 01

    Set your fun budget

    Pick the percentage of your monthly salary that's yours to enjoy guilt-free. That number is your monthly pot — from your own income, never from us.

  2. 02Quest 02

    Build daily habits

    Add the habits you want to do every day. Assign each one a dollar value — $4 for a 5km run, $2 for meditation, $5 for journaling.

  3. 03Quest 03

    Show up. Earn. Spend.

    Complete eligible habits to build your tracked fun budget. Decide how to spend your own money outside LifeOf. ThrillQuids cannot be withdrawn or exchanged for cash.

Messy mornings in.
Progress you can see.

Every habit you keep adds to your progress. Use that progress to plan how you enjoy the fun budget you set aside.

ran 5k before the sun came upskipped the takeout, againjournaled ten messy minutesno phone till noon — somehowcycled to work in the raincooked instead of orderingread twenty pagesgym at 6:40amwalked the long way home
earned the trippaid cash for the MacBookfront row, no flinchbooked the suitethe vinyl hauldinner's on meBarcelona for her sisterguilt-freeevery dollar earned
meditated, badly — still countssaved the six bucksshowed up tiredmorning pages, donesketched for twentybed before eleventhird run this weekphone away by nineone more small thing

Twelve examples. One idea.
Make room for joy.

Illustrative examples, not customer testimonials or verified results. Names, quotes, habits, amounts and purchases show how someone might use their own fun budget.

01

Priya, 27

Marketing Manager

Bangalore
India

Monthly fun budget$420 / mo
  • Morning 5K run$4/day
  • Read 20 pages$3/day
  • Meditate 10 min$2/day
Earned this month$270

Spent onThe Bose headphones she'd been eyeing for six months.

“They didn't feel like a splurge. Felt like a trophy.”
02

James, 34

Account Manager

London
United Kingdom

Monthly fun budget$680 / mo
  • Cycle to work$6/day
  • Cook dinner at home$5/day
  • No screens after 11pm$4/day
Earned this month$540

Spent onA long weekend in Lisbon with his partner. First trip booked without flinching.

“For the first time, I didn't dread checking my bank app on Monday.”
03

Lena, 26

UX Researcher

Berlin
Germany

Monthly fun budget$550 / mo
  • German practice 30m$3/day
  • Yoga 20 min$4/day
  • 8,000 steps$3/day
Earned this month$310

Spent onA vinyl Spotify could never replace and a Berghain night she'd waited years for.

“Every record on my shelf is a habit I kept.”
04

Sarah, 29

Product Manager

Brooklyn
USA

Monthly fun budget$720 / mo
  • Morning pages$4/day
  • Strength training$7/day
  • Inbox zero by 6pm$5/day
Earned this month$580

Spent onFront-row Broadway tickets, plus the kind of dinner she saves for birthdays.

“I used to spend and then justify it. Now I earn it, then enjoy it.”
05

Arjun, 31

Software Engineer

Mumbai
India

Monthly fun budget$630 / mo
  • Journal 5 min$3/day
  • Gym 45 min$8/day
  • No phone past 10pm$5/day
Earned this month$920

Spent onTwo months of earnings paid for the kind of dinner his parents never order.

“Mom's smile was the actual reward. I just paid the bill.”
06

Sofia, 28

Junior Lawyer

Milan
Italy

Monthly fun budget$590 / mo
  • Italian poetry 30m$3/day
  • 5K run$5/day
  • Sunday meal prep$4/day
Earned this month$410

Spent onA wine weekend in Tuscany with her oldest friends.

“I came home full of stories. Not bank-app guilt.”
07

Marcus, 30

Data Analyst

Toronto
Canada

Monthly fun budget$640 / mo
  • Cold shower$3/day
  • Run 5K$5/day
  • Read 30 min$3/day
Earned this month$360

Spent onHabs game tickets with his dad. And the ramen place his dad pretended he didn't want to try.

“Best evening I've had with him in years. He kept asking how I afforded it.”
08

Yuki, 25

Illustrator

Tokyo
Japan

Monthly fun budget$480 / mo
  • Draw 1 hour$6/day
  • Read English$3/day
  • 6,000 steps$2/day
Earned this month$420

Spent onA weekend in Kyoto and the iPad Pro upgrade she'd been quietly saving toward.

“The iPad arrived and I cried. I'd literally drawn my way to it.”
09

Karan, 24

Designer

Pune
India

Monthly fun budget$310 / mo
  • Gym 4x/week$6/day
  • 3 litres of water$2/day
  • Spanish 20 min$4/day
Earned this month$310

Spent onThree days in Goa with his college crew.

“First trip in years I didn't feel anxious about spending.”
10

Mateo, 32

Sales Lead

Madrid
Spain

Monthly fun budget$670 / mo
  • Surf or gym$7/day
  • Read 20 min$3/day
  • Bed before 11pm$4/day
Earned this month$620

Spent onA weekend surfing in San Sebastián and the longboard he'd been hunting.

“I paid for it in early mornings. That made the waves feel earned.”
11

Emma, 33

Teacher

Sydney
Australia

Monthly fun budget$510 / mo
  • Ocean swim$5/day
  • Plan tomorrow tonight$3/day
  • Cook dinner$4/day
Earned this month$370

Spent onSurf lessons for her and her partner. Brunches with friends she hadn't seen in too long.

“Saturday brunches don't sting anymore. They feel like a paycheck.”
12

Aisha, 27

Brand Strategist

Dubai
UAE

Monthly fun budget$750 / mo
  • Arabic study 20m$3/day
  • Pilates 4x/wk$6/day
  • Skincare routine$2/day
Earned this month$480

Spent onA long weekend in the Maldives and the designer abaya she'd been saving for a wedding.

“I stopped feeling like I had to apologize for treating myself.”

Built by humans.
Funded to hire more.

There's no AI behind LifeOf. Real people, working five focused hours a day, building something we genuinely believe in. Your subscription pays a salary — never funds a layoff.

100%

of every subscription

Goes toward hiring or sustaining a human. Not a single dollar funds a buyback.

5h

focused work per day

Our team works five focused hours a day, so life can fit inside a day.

0

roles replaced by AI

We use AI to help our people work better. We will not use it to delete them.

This is the layoff generation. AI is doing to white-collar work what factories once did to craftsmen. We think there's a different path.

Every subscription you pay funds a salary. Every salary feeds a household. Just business — done by people who haven't forgotten that other people exist.

earned the trippaid cash for the MacBookfront row, no flinchbooked the suitethe vinyl hauldinner's on meBarcelona for her sisterguilt-freeevery dollar earned

Self-discipline shouldn’t
feel like punishment.

The world is full of habit trackers. Streaks. Checkmarks that reward you with more checkmarks. LifeOf flips that — you're not chasing a streak, you're funding your life. It's not motivation. It's the reward you've been waiting for.

LifeOf flips the script — you’re not chasing a streak, you’re funding your life.

Spend without Guilt.

Your money. Your habits. Your rewards.